A few weeks back, I met Clara Rubio around a cup of cafe with to share some ideas about Sustainable Fashion in the same workshop where our clothes are sewn.
It seems like it was a long time ago, but it was not even two months back. In this short period, everything has changed so much, or perhaps nothing at all. We have being though unexpected and incredible things, such as having to spend weeks confined by a pandemic that has put half the world in alert.
I always keep in mind that things can change in one second and you have to be prepared. Although I guess I was not prepared for everything to come to a standstill.
I know Clara for years. Her mother and I have worked together since 2008, because she is co-founder of one of the workshops with which we work for the production of our collections.
But Clara and I had never the chance to sit down and share ideas about fashion. From her curiosity as a journalist, that merge with an incredible passion and talent for fashion, we were able to chat about why Fast Fashion is not a sustainable model even if it is given an ECO label. And also why in our brand we have decided to rely on workshops and manufacturers in our environment to make the collections.
All these ideas have been summarized in a wonderful interview for the spanish radio station Onda Cero.