tencel jumpsuit

We take our Working Class to Berlin

On January 14, open the doos Neonyt Berlin, the most important sustainable fashion fair in Europe, where consolidated brands come together with emerging proposals. We will be presenting our new Fall-Winter 20-21 collection.

The collection, which we have named Working Class, is an ode to feminism, addressing the role of women’s work in industrial and rural settings over the past centuries.

Determined, strong and powerful women who played a fundamental role in the development of industrial societies in periods of war. A role that history and the media, together with the effect of advertising have been degrading, to the point of reducing the image of women to a symbol of fragility and sexuality, very far from reality.

In this collection we use determined and powerful silhouettes, in designs that empower women and with the subtlety that soft and fluid fabrics provide us. Organic cotton, tencel and cupro, are some of the fabrics that we have used to give life to this special Working Class.

If you plan to visit Berlin Fashion Week and especially the NEONYT fair, we are waiting for you at our stand to share this collection with you.

Strike for future

On September 27, we are joining the #globalclimatestrike, an unprecedented global strike that puts global climate at the center of the public debate.

For decades, scientists have closely studied the effects that global warming has on the planet. Increase of temperatures, reduction of the poles, growth of the sea level, desertification of some zones or flood of others and an important alteration in the living conditions of the flora and fauna. The conclusions of these studies are not encouraging. If nothing is done about it, life on the planet will be in danger.

Climate change, experts say, is accelerated by the action of man and the consequences begin to be felt globally. We have created a model of society where the economy and accelerated consumption are at the top of the pyramid. A model where natural resources and species are not only not respected, but are treated as a commodity at the service of economic profitability.

While the negative consequences of this climate change are increasingly evident (although many deny them), little is being done to stop it, especially from the governments of the major world powers. That is why thousands of people will take to the streets to claim global actions that can guarantee survival on the planet.

From #fridayforfuture to #globalclimatestrike

The movement has its origin in the #fridaysforfuture, an initiative promoted by teenage activist Greta Thunberg. The young woman, who began to demonstrate alone, now heads a movement that appeals to the youngest. The objective is to make visible the current environmental situation, as well as the urgent need to take actions to mitigate the consequences that this global climate change can have for future generations.

The actions have resulted in two climate strikes, one held on September 20 and another, called for September 27 that reaches global scale.

From NUDO Clothing we join this strike because it is necessary to highlight the need to change the model we have built and change to a more sustainable way of life.

#becausethereisnoplanetb

Who made your clothes?

On April 24, 2013 has been marked on the fashion calendar forever. And it’s not because a reference designer made his debut. That day, the Rana Plaza building located in Dhacca, Bangladesh, collapsed with thousands of workers inside.

The fateful incident left 1,138 dead and several thousand wounded. But its shock wave shook the fashion industry worldwide. The collapse of the building focused on the working and production conditions that some fashion companies were implementing and which, until then, had been conveniently maintained in the shadow of public opinion

More and more, faster, cheaper

In the race for fast fashion, faster, cheaper, imposed by the contemporary consumer system, many of the big fashion brands, saw a way to increase their profits by taking their productions to countries like China or Bangladesh.

This caused two immediate effects in the industry. On the one hand, the destruction of jobs and the tradition of the textile and clothing sector in some European countries. On the other, it caused the rise of ethically questionable work practices in the new producing countries.

Through subcontracting through intermediaries that offered opacity to the production process and with a strong pressure on prices and manufacturing times, these brands ensured their large productions at a lower economic cost.

What was not being put on the table was the cost for both workers and the environment that this practice has. Wild and unhealthy working conditions with long working days in conditions of semi-slavery, facilities and deficit security measures that put the health of workers and the environment at risk, wages that barely cover the basic cost of living. These are just some of the practices that defines production in developing countries, which benefits a few at the expense of the lives of many others

A world revolution

Fortunately, civil society was put on the warpath in the wake of the Rana Plaza incident, demanding greater transparency from the brands and greater ethics in the management of work and its suppliers. And although the effects of this movement are milder than would be desirable, each year, millions of people remember that we must continue fighting for a fashion free of abuse.

Behind the question Who made my clothes? companies are pushed to face and forcing them to sign commitments that guarantee fairer and more ethical working conditions.

Imade your clothes

From NUDO Clothing we join this revolution by sharing who makes our clothes, because besides being very proud of the work that each and every one of our suppliers does, we believe that it is very important to promote local work and the textile tradition.

I made your clothes, Fran, Maite, Mari GeSa, Tate, Dulce, Mirian, Jaquy and Maria of FMAIKIDS

We introduce you the people behind FMAIKIDS, the tailoring workshop led by Fran and Maite that sews our collections and that, in addition to being professionals, are a lovely, a family, a great team.

NUDO Clothing presents the new collection for Autumn-Winter 19-20 at Neonyt

Between the 15th and the 17th of January Nudo will be presenting the collection in Neonyt, the Sustainable Fashion Fair in Berlin. Under this new name, the event takes a step further on the path initiated by the previous editions of Greenshowroom and Ethical Fashion Show to become a benchmark for ethical and sustainable fashion. A fundamental appointment for international buyers seeking innovative brands and values.

For NUDO, the presence in this event is part of the strategy of international opening of the brand, which seeks to orient itself to buyers sensitized with the search of a fashion with values.

In addition to this participation in the professional fair, part of the new collection of NUDO will be the protagonist of the Sustainable fashion show that is part of the MBFW in Berlin. An occasion that the organisers of the event want to take advantage of to bring the most innovative proposals of sustainable design to the general public. The parade will take place on Tuesday, January 15 at 7:30 p.m. local time in Berlin.

This initiative to schedule a fashion show of sustainable brands within the framework of fashion week is marked by the growing global trend of the market towards the search for more ethical and cleaner formulas in the design and production of clothing and that is already reaching brands from all areas of fashion, from the great luxury agents to the fast fashion brands.

Piel Marina

Piel Marina is the name of the new collection and it explores the power of the sea as a source of life, but also its enormous strength to configure magical landscapes, of organic textures through erosion. In an incessant come and go. A caress that feeds the birth of moss, fish or coral. And a beating that sculpts the stone to bear witness to the passage of time. A wild balance in which we are all Piel Marina.

This collection pays homage to the women who dedicate their lives to the sea, who every day, face the challenge of dominating this powerful element, creating the necessary symbiosis to nourish themselves from it. Life comes from the sea, but also death. The erosion of the stone and the skin.

We explore this dichotomy to create fluid and texturally-filled garments that envelop the body and adopt colours of the marine environment. Stone, moss, net, water, coral.

One more step towards sustainability

In addition to the usual use of natural fibers in garments, such as cotton or Tencel, this collection takes a further step towards sustainable production, incorporating new organic fabrics, which can be found in trousers, jackets, shirts and tricot jerseys . The brand also opens to the use of recovered fibers, such as cotton or recycled pesco. This line of work towards a more ethical and clean fashion extends to the details and trimmings. We use buttons made from recycled materials as cotton and zippers of natural fabrics.

Why local production is good for you too

Society pushes us towards individuality. A model of society that has no uniqueness and that rather seeks that people live alienated from each other. While the over-information and the new technologies find their way, we witness the dissolution of the concept of community as we knew it. Under the sweet lure of connectivity, the distance between us and the people around us grows.

We have fallen into the trap of neo-liberal discourse. We have believed that, as individuals, we can do little to change reality. But we must again be aware of the power we have as humans, as a society and, ultimately, as consumers, a role to which the capitalist system seems to have relegated us, almost exclusively. The truth is that with every decision we make, we are shaping the environment and the society in which we want to live.

Every time a person decides to eat food that is not produced intensively, it is slowing down the tendency of over-exploitation of the medium.

Every time a person buys in a neighborhood store, is favoring local employment and generating wealth within his closest environment.

When we bring our production from NUDO to a local workshop, we are promoting, not only employment, but that the people who work there can grow their career, earning a decent salary that allows them to live, create a family, travel or enjoy time of leisure.

Also, every time someone decides to wear one of our clothes, is supporting that M ª Jesús, Fran, Mayte, Marta, Carolina, Paco or Isabel, can devote themselves to what they love and live fairly. People, all of them, who have family, friends, who live in a neighborhood, in a city and who drink coffee every day in the cofee shop next door.