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On January 14, open the doos Neonyt Berlin, the most important sustainable fashion fair in Europe, where consolidated brands come together with emerging proposals. We will be presenting our new Fall-Winter 20-21 collection.

The collection, which we have named Working Class, is an ode to feminism, addressing the role of women’s work in industrial and rural settings over the past centuries.

Determined, strong and powerful women who played a fundamental role in the development of industrial societies in periods of war. A role that history and the media, together with the effect of advertising have been degrading, to the point of reducing the image of women to a symbol of fragility and sexuality, very far from reality.

In this collection we use determined and powerful silhouettes, in designs that empower women and with the subtlety that soft and fluid fabrics provide us. Organic cotton, tencel and cupro, are some of the fabrics that we have used to give life to this special Working Class.

If you plan to visit Berlin Fashion Week and especially the NEONYT fair, we are waiting for you at our stand to share this collection with you.

On April 24, 2013 has been marked on the fashion calendar forever. And it’s not because a reference designer made his debut. That day, the Rana Plaza building located in Dhacca, Bangladesh, collapsed with thousands of workers inside.

The fateful incident left 1,138 dead and several thousand wounded. But its shock wave shook the fashion industry worldwide. The collapse of the building focused on the working and production conditions that some fashion companies were implementing and which, until then, had been conveniently maintained in the shadow of public opinion

More and more, faster, cheaper

In the race for fast fashion, faster, cheaper, imposed by the contemporary consumer system, many of the big fashion brands, saw a way to increase their profits by taking their productions to countries like China or Bangladesh.

This caused two immediate effects in the industry. On the one hand, the destruction of jobs and the tradition of the textile and clothing sector in some European countries. On the other, it caused the rise of ethically questionable work practices in the new producing countries.

Through subcontracting through intermediaries that offered opacity to the production process and with a strong pressure on prices and manufacturing times, these brands ensured their large productions at a lower economic cost.

What was not being put on the table was the cost for both workers and the environment that this practice has. Wild and unhealthy working conditions with long working days in conditions of semi-slavery, facilities and deficit security measures that put the health of workers and the environment at risk, wages that barely cover the basic cost of living. These are just some of the practices that defines production in developing countries, which benefits a few at the expense of the lives of many others

A world revolution

Fortunately, civil society was put on the warpath in the wake of the Rana Plaza incident, demanding greater transparency from the brands and greater ethics in the management of work and its suppliers. And although the effects of this movement are milder than would be desirable, each year, millions of people remember that we must continue fighting for a fashion free of abuse.

Behind the question Who made my clothes? companies are pushed to face and forcing them to sign commitments that guarantee fairer and more ethical working conditions.

Imade your clothes

From NUDO Clothing we join this revolution by sharing who makes our clothes, because besides being very proud of the work that each and every one of our suppliers does, we believe that it is very important to promote local work and the textile tradition.

We introduce you the people behind FMAIKIDS, the tailoring workshop led by Fran and Maite that sews our collections and that, in addition to being professionals, are a lovely, a family, a great team.

Between the 15th and the 17th of January Nudo will be presenting the collection in Neonyt, the Sustainable Fashion Fair in Berlin. Under this new name, the event takes a step further on the path initiated by the previous editions of Greenshowroom and Ethical Fashion Show to become a benchmark for ethical and sustainable fashion. A fundamental appointment for international buyers seeking innovative brands and values.

For NUDO, the presence in this event is part of the strategy of international opening of the brand, which seeks to orient itself to buyers sensitized with the search of a fashion with values.

In addition to this participation in the professional fair, part of the new collection of NUDO will be the protagonist of the Sustainable fashion show that is part of the MBFW in Berlin. An occasion that the organisers of the event want to take advantage of to bring the most innovative proposals of sustainable design to the general public. The parade will take place on Tuesday, January 15 at 7:30 p.m. local time in Berlin.

This initiative to schedule a fashion show of sustainable brands within the framework of fashion week is marked by the growing global trend of the market towards the search for more ethical and cleaner formulas in the design and production of clothing and that is already reaching brands from all areas of fashion, from the great luxury agents to the fast fashion brands.

Piel Marina

Piel Marina is the name of the new collection and it explores the power of the sea as a source of life, but also its enormous strength to configure magical landscapes, of organic textures through erosion. In an incessant come and go. A caress that feeds the birth of moss, fish or coral. And a beating that sculpts the stone to bear witness to the passage of time. A wild balance in which we are all Piel Marina.

This collection pays homage to the women who dedicate their lives to the sea, who every day, face the challenge of dominating this powerful element, creating the necessary symbiosis to nourish themselves from it. Life comes from the sea, but also death. The erosion of the stone and the skin.

We explore this dichotomy to create fluid and texturally-filled garments that envelop the body and adopt colours of the marine environment. Stone, moss, net, water, coral.

One more step towards sustainability

In addition to the usual use of natural fibers in garments, such as cotton or Tencel, this collection takes a further step towards sustainable production, incorporating new organic fabrics, which can be found in trousers, jackets, shirts and tricot jerseys . The brand also opens to the use of recovered fibers, such as cotton or recycled pesco. This line of work towards a more ethical and clean fashion extends to the details and trimmings. We use buttons made from recycled materials as cotton and zippers of natural fabrics.